Baden Joins AVCA as an Official Corporate Partner


< back


Lexington, Ky. - The American Volleyball Coaches Association (AVCA), a division of IMG Associations, is pleased to announce Baden Sports, Inc. as its newest corporate partner.  The two parties have come to terms on a four-year agreement that will name Baden the "Official Court Volleyball of the AVCA."


The new partnership will be announced and celebrated at the upcoming AVCA Convention, Dec.15-19, in Kansas City, Mo., where Baden will provide balls and carts for the Mateflex demonstration courts in the Volleyball Marketplace, the AVCA Minority Coaches Workshop and the AVCA Talent Showcase.  The AVCA Pre-Convention Seminar, Training Matters: Building a Championship Program, will feature University of Southern California coach, Mick Haley, a Baden spokesperson.  Also, Baden will host a Perfection® & Confection Dessert Break for attendees on Friday, Dec. 17 at noon and is a co-sponsor of the Nfinity ‘80's Party on Friday night.


During the term of the agreement Baden will be the exclusive seller of court volleyball products through the AVCA web site, where they will feature a Baden "Product of the Month." Baden will also partner with the AVCA on high school clinics and the AVCA Spring Conference.


"The AVCA is the preeminent volleyball organization in America," said Jason Sterrett, National Volleyball Manager for Baden Sports. "We are excited to be the ‘Official Court Ball' of an organization that continues to lead the development of volleyball at all levels of play."


"This is an exciting development for us," said AVCA Executive Director Kathy DeBoer. "As a family-owned company, Baden Sports has a long history of commitment to innovative ball design and product durability and performance.  We share a passion for the sport and the goal of serving the entire volleyball marketplace from the beginner to the elite performer."    


- -


About AVCA

The AVCA, with its headquarters in Lexington, Ky., is managed by IMG Associations, a division of IMG, the world's premier and most diversified sports, entertainment and media company.  The mission of the AVCA is to develop the sport of volleyball and its coaches.  With a membership of over 5,000 and counting, the AVCA provides a professional network for those individuals and companies dedicated to enhancing and promoting the sport. Members include collegiate, high school, club, youth and Olympic coaches, as well as volleyball club directors. The AVCA provides education to volleyball coaches, recognition of elite players and coaches, promotion of volleyball competitions throughout the world, and networking opportunities for volleyball products and services providers.  Further information is available at


About Baden Sports, Inc.

Baden Sports, Inc., is a designer and producer of the highest quality athletic balls in sports. Makers of the Perfection® 15-0TM volleyball, Baden is the Official Volleyball of 14 state high school associations.  Baden's product leadership has led many collegiate conferences and elite programs throughout the U.S. and Canada to choose Baden as their "Official Ball," including Long Beach State University, the University of Southern California, the University of Tennessee, the University of Wisconsin, and Washington University in St. Louis. Headquartered in Federal Way, Wash., Baden's dedicated sales team serves customers worldwide.


< back